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In Riyadh’s hipster cafes, Gen Z isn’t huddling around shisha pipes.
They’re passing around vapes loaded with “mango lassi” and “rose lemonade” flavors.
These aren’t your average fruit mixes—they’re nods to local street food.
Mango lassi vape? Creamy, sweet, just like the drink from Karachi Road stalls.
Rose lemonade? Tart, floral, inspired by Ramadan refreshments.
It’s a generational shift: 62% of Saudi vapers under 25 say they prefer vape over shisha for the “customizable flavors.”
Brands are listening—this year, 15 new local-inspired flavors launched, and 90% sold out in a month.